I have an 8 year old and an 11 year old. I make them work for things they want. If they want expensive brand shoes or clothes I tell them how much it will cost and how many hours of chores they will have to work to get it. So they know they CAN get it if they work hard - but mostly they're too lazy and lose interest

I give in most times... it's not worth the nagging. I'd rather them wear nice clothes and not get teased at school. it dioes put a strain on the money side, but there only kids for a short time

if every parent said no to designer clothes it would make life easier. If a few kids have nice brands, then it makes the others feel left out and it snowballs. I like the idea of not buying designer clothes, but it doesn't always work out like that in reality

your kids aren't going to die if you don't buy them designer gifts! your the parent - tell them no and explain that it's not always possible to have what others have - that's life!

no... they won't die, but they may be excluded from their friends. I know we can tell them that friends like that aren't worth having, but children don't understand that. I think little tipple is right, all parents have to say no to trendy gifts for birthdays and Christmas, otherwise it's impossible to resist the nagging and guilt and reality of brand worship for kids

at my child's school they don't allow any brands on bags, stationery etc and have banned any toys or games in school bags etc.

It's made a huge difference to the amount of nagging I get